At Martell’s 100th anniversary

In celebration of cognac manufacturer Martell’s 100th anniversary last year, they sold a Cordon Bleu Centenary Limited Edition. As part of a sales campaign in Singapore Airport, Martell did a case study with one of our Dreamoc XL2 displays.

Great sales numbers exceeding the expectations, leading to out of stock situations! All of the limited editions were sold in only 3 weeks, while they were supposed to last for 2 months.

As a comparison the campaign was also launched in other Asian airports, but without the Dreamoc XL2, and the results from these outlets were less impressive; only 58% of sales expectations was reached in Taipei and 95% in Malaysia over the full 2 months period.

Read the entire impressive story at realfiction.com.

Leovation was the creator of the animation.

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